License This! 2019 Entry Form

Brand Licensing Europe is the meeting place for the European licensing community and your chance to showcase your brand to 7,800+ retailers, manufacturers and sales professionals.

Important Dates

  • Deadline: 17:00 BST August 29th, 2019
  • Selection process: The panel will select finalists for each category and each finalist will present their entry to the judges and a live audience on Thursday October 3rd at 1pm in the Licensing Academy at BLE 2019.
  • Finalists announced: Week commencing September 9th 2019

The winner will receive a fully furnished 9m2 stand at Brand Licensing Europe 2020 so that they can return to market the property to the European licensing industry next year.

Additional Guidance for Section 4

For this question we would like to hear about your idea and its suitability for licensing.

Example questions to consider:

  • What makes your property creatively distinct?
  • What is your target audience and how does your property appeal to it?
  • How will the property be extended onto other products through licensing?
  • What would the first products be and who would retail them?
  • How would you propose raising money to get your property off the ground?
  • Has there been any interest in your property from licensees/retailers to date?

You may supplement this section with a link to any visual materials you believe necessary for this submission.

If you have any questions please contact Laura Freedman-Dagg at

Please note that incomplete or late submissions will not be accepted.

Good luck!


1. Your Details

2. Product Category

3. Concept Overview (max. 100 words)

4. Concept in Detail (max. 500 words)

Topics to cover: Creative distinction; Target audience & relationship; Product extension through licensing; Product ideas & preferred retail partners; Funding; Any previous licensee/retailer interest.

5. Declartions

OR have permission from its owner to enter this competition
(should you be selected to present your entry in the final )
If you do not wish to receive anything, please do not submit.
We will not share your data with third parties for marketing purposes without your consent.

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